White desk with computer , keyboard, bag and sunglasses

Hello, hello, today this post stems from the fact that I get asked a lot how on earth I got to work in Marketing when I studied Geography. I don’t think appreciated that in Marketing certainly people tend to do a business or marketing degree and then go from there.

From Geographer to Marketeer

When I finished Uni I had no idea what I wanted to do. I originally did want to become a primary school teacher but after some work experience I realised that, that wasn’t the path that was most suited to me. Whilst working as a cleaner over the summer I applied for literally everything and anything and the job I got was to a Market Researcher year long internship at a students’ union. I got the role and as the role was in the marketing department I pitched in and helped out. The year flew by and a Marketing Assistant job came up at the current students’ union where I worked. I got the role and worked my way up to my current position as coordinator. Since then I have passed the CIM Certificate in Professional Marketing as I wanted to have a bit of academic knowledge to back up my experience.

I want to go down a different route to what I did with my degree. What can I do?

Firstly, be realistic. There are a lot of vocations where a degree is essential such as becoming a Doctor. If your vocation doesn’t require a degree look at doing some voluntary work or work experience in or around that area, as it gets your foot in the door. Look at joining some professional bodies, I am part of the Chartered Institute of Marketing. Most employers want evidence to see continuing professional development and joining a professional body is one way of doing this.

If you want to gain another qualification then again a professional qualification may be the best way of going about this. They are often cheaper than a three year degree and a lot of employers either want the degree or the professional qualification.

I also look at Linked In at other people who are in Marketing roles to see how they got to where they are, it really is fascinating seeing the routes over people have taken. Finally don’t under estimate your soft skills either. Try and position your skills on the application form in a way that if you don’t have the right key skills other skills you have may plug the gap.

Have you made the move from one career to another or landed a different job to what your degree originally was. Let me know in the comments below.