White desk with computer , keyboard, bag and sunglasses

Hello, hello, today this post stems from the fact that I get asked a lot how on earth I got to work in Marketing when I studied Geography. I don’t think appreciated that in Marketing certainly people tend to do a business or marketing degree and then go from there.

From Geographer to Marketeer

When I finished Uni I had no idea what I wanted to do. I originally did want to become a primary school teacher but after some work experience I realised that, that wasn’t the path that was most suited to me. Whilst working as a cleaner over the summer I applied for literally everything and anything and the job I got was to a Market Researcher year long internship at a students’ union. I got the role and as the role was in the marketing department I pitched in and helped out. The year flew by and a Marketing Assistant job came up at the current students’ union where I worked. I got the role and worked my way up to my current position as coordinator. Since then I have passed the CIM Certificate in Professional Marketing as I wanted to have a bit of academic knowledge to back up my experience.

I want to go down a different route to what I did with my degree. What can I do?

Firstly, be realistic. There are a lot of vocations where a degree is essential such as becoming a Doctor. If your vocation doesn’t require a degree look at doing some voluntary work or work experience in or around that area, as it gets your foot in the door. Look at joining some professional bodies, I am part of the Chartered Institute of Marketing. Most employers want evidence to see continuing professional development and joining a professional body is one way of doing this.

If you want to gain another qualification then again a professional qualification may be the best way of going about this. They are often cheaper than a three year degree and a lot of employers either want the degree or the professional qualification.

I also look at Linked In at other people who are in Marketing roles to see how they got to where they are, it really is fascinating seeing the routes over people have taken. Finally don’t under estimate your soft skills either. Try and position your skills on the application form in a way that if you don’t have the right key skills other skills you have may plug the gap.

Have you made the move from one career to another or landed a different job to what your degree originally was. Let me know in the comments below.

 

 

Studying Geography at University
Me in my graduation gown 🙂
(Image Source: Authors Own)
Studying Geography at University
Throwing our mortar boards in the air!
(Image Source: Authors Own)

Today seems rather fitting for this post as it has been three whole years since I have graduated from university. In England, it usually takes three years to complete a bachelor’s, therefore it has been a whole degree cycle since I have finished. I studied a BA (Hons) in Geography and got a 2:1 and a certificate for best final year performance and although I work in Marketing now (yes completely different career path) I did enjoy my course and took some skills that have helped me. If you are interested in studying Geography at university or just want to read about my experience then read on.

Why Did I Study Geography?
Geography was by far my favourite subject in school. I got an A at GCSE and B at A-level. I had an interest in the world for a very long time exacerbated by the fact that I had only been abroad a couple of times when I was young. I wanted to see more of it! I decided to study at Staffordshire University for a number of reasons including all field trips were free ( which is a massive plus as you will see later), the area to live in was cheap (as it is based in Stoke-on-Trent), the lecturers seemed really friendly and because I had studied Geography for so long, I felt comfortable in continuing the subject rather than starting a subject I had never studied before.

What Was The Course Like?
In the first year, the lecturers focus on building your skills so everyone is up to the same level.  This included creating maps on Adobe Illustrator, a field trip to Cannock Chase where we had to take lots of soil samples! An overnight field trip to the Peak District where we had to look at the pro’s and con’s of placing a fictional reservoir at a place called Edale and a module in human Geography which focused on the slave trade. I wasn’t keen on first year as it felt that there wasn’t enough human geography. This was intentionally done so people could swap to physical Geography they could, but frustrating for those who knew early on what they wanted to specialise in.

The second and third years were more focused, I remember a module called Cities where we explored how they were functioned and built. A module where we looked at financial districts around the world and how they worked. There was a module called Investigating Geography where we honed our research methods and built a research project. I took a module called Geographical Information Systems (GIS) which is an absolute must if you want to go down a Geography/ environmental type of career, as it combines mapping with data. I mapped land uses in Stoke- On-Trent as one of my assignments. The annual field trip was to Bangor in Wales where we looked at sand dune formation and how and why seaside towns are formed as they are and what impact has this formation has on tourism.

In my final year, I studied this topic called Refugees and Immigrants. It was by far one of my favourite modules. It looked at world migration movements and why people migrate, the implications and there was an in-depth view into the terminology used in migration.

In addition, I undertook two research projects- my dissertation which was exploring Staffordshire University students’ attitudes towards the environment and researching if the Times of India reported on certain environmental issues more than others. The second research project of which I had to be interviewed by my lecturers as it was a research project where you worked alongside your lecturer. I was quite pleased to get this as I was up against people I knew and I am very competitive. Finally there was a field trip to Barcelonia!

What Were My Lectures Like?
The lectures were a mix. So modules such as Cities were very much taking notes and reading in your own time afterwards with essays and an exam. The field work was very hands on. Lots of data recording and taking photos and bagging up soil samples. There was a lot of group work and presentations, presentations I think are really important as I have done far more presenting at work than writing essays.

I remember my course being very organised. You knew the dates for everything in advance and you knew what was expected of you. If you were not sure about something, the lecturer’s door was pretty much always open. That is particularly important as I have heard some proper horror stories of lecturers not turning up, personal tutors not being helpful or in some cases the course not existing when people arrived to study.

What Would You Have Done Differently?
Looking back I would have definitely got myself a placement in the holidays (although I did work full time as a cleaner, so I wasn’t sitting around and doing nothing) and worked part-time during term time. In my current role where I occasionally read application forms, a placement really makes you stand out, as it has shown you can apply what you have learnt in lectures. As much as I enjoyed being on a sports team I feel that at university, it shouldn’t be treated like an extension to school and that having a job where you are dealing with customers shows interviewers that you can work in a variety of difficult situations. It is a lot harder to show this being part of a sports team.

I should have done more research into what occupations you can go into after Geography and what people did with their degree. Afterwards when I was researching I found there were very few geographical and environmental roles around in the area where I lived. When you find yourself looking at graduate schemes a lot of companies won’t accept applications from those with Geography degrees as they prefer someone with English or Business Studies or Marketing. So keep that in mind.

What Were Your Opinions Of Your Course?
Overall I thought the course was good and the lecturers were always really supportive. I did enjoy the content and the field trip in Barcelona was really fun. I do think (and although I am speaking from experience of my course, it could apply to others) that there were missed opportunities where my course could have gone from good to amazing.

In my first year, I remember in groups we had to produce a poster advertising this new fictional reservoir in Edale. Rather than just creating a poster we could have done a whole marketing campaign on it. We could have had lessons from the business department on marketing. Since I am in marketing now it would have given more of those ‘transferable’ skills that these employers crave rather than just a poster done on Publisher.

I didn’t appreciate it then, but I am so glad the field trips were free. I have spoken to people who studied at other universities and they would have to save up £800 to go on this compulsory trip. With rent and living expenses, it is a lot of money on top to think about. I appreciate Barcelonia is not that far away compared to some far flung places other universities go on (one of my friends went to Africa for his final year trip) however I would rather go to somewhere in Europe and not pay rather than go further afield.

What Did I Do With My Course?
Soon after I graduated I managed to get an internship at the SU for a year. After that I moved into marketing where I am currently at now.

Why Should You Study Geography?
If you want a career in the environment or have an interest in the world around you Geography is a good subject to study. If you are very data driven GIS is good route to go down. Geography is a good subject to build quite a few skills such as writing, data collecting even design. However these days I recommend you have at least a basic idea in what you want to do with the degree and work your way to meeting this target.

So there we have it. Three years of my degree condensed into one post. I hope you can see a glimpse into why I studied Geography and what I thought of the course.