How to grow and maintain a blog

Your blog is up and running, well done! Now you just need to maintain and grow your blog to help you achieve success. This is how you can do it:

Take part in Twitter chats

Being a massive twitter fan anyway, I love twitter chats. I have been part of some great conversations, spoken to some lovely people on Twitter and it has been a great way to push people to your profile, obtain followers, gain new ideas for posts and find some new bloggers yourself.

It can be daunting at first taking part in chats, especially if you are hosting one (read more about my tips on hosting a Twitter chat here). If you join chats based on your blog topic this will push more interest to your site then say your location as it is reaching those with the same interests.

Read more:

Creating a movement online – my recent twitter chat

How to #win at a Twitter chat

Using hashtags and pages that retweet your blog on twitter

By promoting your post using popular, relevant hashtags this can push your blog out to an audience that may not have come across your site otherwise. Sites such as hashtagify.me can help you easily see how popular the hashtag you want to use is and other relevant tags. By adding the handles of twitter pages that retweet your blog as well may mean a retweet out to a large audience. Bare in mind, however, to only add one twitter page handle per post. If you don’t then you are less likely to be retweeted as those pages are not going to retweet their competitors as well.

The Twitter pages that retweet your blog

Facebook Fan Page

Like what I said with the Twitter chats below, you could create your own Facebook page promoting your blog or you join ready made communities tailored to your blog topic, region or interest. I am part of several blogging groups in the West Midlands because I live in the region and like to see what local bloggers are writing about (I have some fab new restaurant places I want to try out!), and blogger opportunities are also posted on there too.

Instagram

If your blog is very aesthetically pleasing, then Instagram is the place to flog your posts. Engagement on Instagram is high because it people are more willing to double tap a image to give it some love. If your Instagram is themed then likes are more likely. Evidence as shown that those Instagram pages that have a theme are more likely to get likes than those that are not. Again using hashtags for people to find your images is key. I use tagblender for easy copy and pasting lots of hashtags. Just remember Instagram only allows a certain number of hashtags and if you go over then it will post without the tags and that can be frustrating.

Creating a blogging schedule and sticking to it

I firmly believe that to really maintain a blog you need to regularly post. If you consistently times a week you are more likely to have followers keep returning to your site for more.

How is your blog going? Leave me your links below as I am always on the look out for new blogs to read!

 

 

How to write a blog post

Hopefully you have read my first post ‘4 questions to ask yourself before you start a blog‘ and have decided to go ahead and create one yourself. Well done! Now is to set about writing your content.

There are many ways to write a blog post and I am not saying I am an expert in the slightest but writing a blog post is a craft and as they say content is king. The benefits of good content is clear, you will gain more in engagement and followers.

So what is needed to write a good blog post?

Strong topic

Your post needs to have a clear subject, if you are writing for the sake of writing people will see this and just click off.

Clear structure

Your English teacher was right, your writing needs an introduction, middle and end. The best way to do this is to plan what you are going to write before you write it. It really helps make sure your writing is heading in the right direction. For more information on planning a post read my post on ‘How to plan a successful blog posthere.

Ideal blog post length

The jury is out on this one! This does very much depend on the topic you are writing about, Yoast recommends your post length to at least be 300 words long. Yoast goes on to mention that longer posts are more likely to be ranked higher because there are more opportunities through text, images and links to include your keyword. Researching further, digitalmarketingpro.net recommends to Google blog posts of a similar type that you want to write and seeing how many words were written in the top five ranking posts.

Consistency

I should really practice what I preach on this point! All the headings should be the same size, font and style. I am still experimenting with mine, but as soon as I have a style nailed I will update everything else.

Images and all the little things that make a huge difference

Images are so important to add on a blog post. Think about how many blog posts that do not have an image or graphic of some kind. Not many! Images help reinforce and explain a point, help people make an emotional connection and even persuade them to make a purchase! People are more likely to share a post if it contains an awesome image.

It helps with Search Engine Optimisation (SEO) as when you save your image you should name the image properly and use the alt tag function and description. It also helps those with e-readers who cannot see the image know what the image is as the e-reader picks up the alt tag.

Comment

Unless it is something very sensitive your posts should contain a comment section and make sure to respond to people’s comments! They have taken the time to written, you should take the time to respond.

Make sure you add your relevant pages and social media links

After writing your blog post make sure your social media links are there so people can pin the image, tweet and Facebook it. The more chances you give them to be shared the better. Also if you have written relevant blog posts in the past, make sure you add those links in the text too as it pushes people to look at that content which means extra views to your posts.

I hope you enjoyed my Blog 101! Are you finding these tips useful?

 

 

 

 

Blog 101 - image of a computer and a desk in the background

Well done on starting on your blog journey. It is exciting but also hard work. My Blog 101 series focuses on those who want to take the plunge and create a blog but don’t know or don’t have the confidence to start. Todays post focuses on the four key questions you need to ask yourself before you start a blog.

Time

Firstly do you really have the time to start and maintain your blog? If you want your blog to do well then you have to create or find the time to maintain your blog. This is something myself that I really struggle with, as you can see with my site my posts are very sporadic.

What are you creating your blog for?

If you are creating your blog just to obtain free stuff then you will not get very far. The blogs that do well have writers show real passion for their subject and craft and that is what makes them successful.

Is your blog supporting your business?

If your blog is part of a business then you will have to adopt a slightly different tone. You will have to maintain professionalism and all posts will have to be relevant to the business. You really need to be committed to your blog if you are going down this route because a out of date blog looks unprofessional and that could indirectly harm your business.

Expenses

Running and obtaining a blog does occur some expense. Blog props, Photoshop or cheaper photo editing software, taking out adverts, a custom URL, hosting, hiring a graphic designer to create graphics and having a personalised email address to name but a few all cost.

That is it, the four key questions you need to ask yourself before you start a blog. Second up in my Blog 101 series is on writing a blog post.

I would love to hear your feedback on my blog series. Let me know in the comments below 🙂

Photograph of a blogger breakfast

One of my New Year’s Resolutions was to go along to a Blogger event. I have had this blog for nearly five years and have never been to an event! When I saw the Foyles Birmingham Blogger Brekkie advertised on the Birmingham Bloggers UK Facebook group I thought it would be the perfect starter event as I had been to Foyles before so knew the layout and I love books!

The Blogger Brekkie was advertised as a place to have the book shop to yourself for an hour, meet with other like-minded bloggers to chat and occasionally listen to a guest speaker. Brekkie was laid out, a table of freebies ranging from smarties to a few books (all of it which was YA) and a few other bits and pieces was laid out too. The best part was just having the opportunity to talk to other bloggers. It was really nice to speak to people who were from the region talk about blogging and what they did as a day job. There was a really good mix of ages as well, I thought it would be more 18-21 but it wasn’t.

Table with books, pencils and sweets

The benefits you get from going to the event’s is 25% of if you buy a book that day. The option to fill out the bloggerpicks (little handwritten notes you see in the shop usually from staff members saying why you should read this particular book) and the chance to be part of the blogger affiliate programme with Foyles where you get 7% of each purchase made from the site if a user clicks on your ad.

Crowd of book lovers in Foyles

I found Foyles very willing and actively wanting to work with bloggers of all audiences which I really liked and think it is a good ethos to follow.

It has certainly made me want to go to more blogger events so will be keeping an eye out for ones in and around the West Mids and further afield.

To book yourself onto the Foyles Blogger Brekkie, click here.

Desk with laptop, pencils, iphone and books

I definitely fall into the camp of being a ‘lazy’ blogger at times. Especially working in Marketing there are some things I don’t do or haven’t done properly that I know I definitely should do.  Let me know how many you agree with in the comments below.

Not using a self-hosting platform
I am currently using Blogger as you know I should move over to self-hosting but I am so meh about it. I know the benefits its just it seems like a enormous task I don’t really want to take on by myself right now.

Using stock images way too much
I know you should ideally take your own images but I do feel like a bit of an idiot doing it for my own blog – I don’t know why. I don’t have the jazzy motivational note pads just the standard stationary ones haha!

Not using Photoshop
This is more on the principle that I cannot really spend the money on Photoshop at the minute so I am using the free version of PicMonkey – which to be fair is pretty good.

Not having a consistent layout
I am pretty consistent with image first but titles – do I go with all capital letters or not, should I have the title within the image or just have the image bare… the list is endless!

Not consistently posting
As much as I hate to admit it – I suck at posting often. I do feel that when I post my content is of value but it isn’t as often as I would like it to be. Its mainly time management and it is something I am working towards improving. This also affects my social media following as I tend to get more followers as I post my posts.

Not updating my own profile image
The one of me in my hoody – yeah that was taken when I was at Uni (and first year at that!) I have left Uni fours year ago now and have had that on my list to update but I can never find the right light/time…

BUT there is something I am good at I reckon and that is posting evergreen content. The majority of my content is evergreen (i.e. it stays relevant) long after it has been posted.