Blog 101 – Session 2 How to write a blog post

How to write a blog post

Hopefully you have read my first post ‘4 questions to ask yourself before you start a blog‘ and have decided to go ahead and create one yourself. Well done! Now is to set about writing your content.

There are many ways to write a blog post and I am not saying I am an expert in the slightest but writing a blog post is a craft and as they say content is king. The benefits of good content is clear, you will gain more in engagement and followers.

So what is needed to write a good blog post?

Strong topic

Your post needs to have a clear subject, if you are writing for the sake of writing people will see this and just click off.

Clear structure

Your English teacher was right, your writing needs an introduction, middle and end. The best way to do this is to plan what you are going to write before you write it. It really helps make sure your writing is heading in the right direction. For more information on planning a post read my post on ‘How to plan a successful blog posthere.

Ideal blog post length

The jury is out on this one! This does very much depend on the topic you are writing about, Yoast recommends your post length to at least be 300 words long. Yoast goes on to mention that longer posts are more likely to be ranked higher because there are more opportunities through text, images and links to include your keyword. Researching further, digitalmarketingpro.net recommends to Google blog posts of a similar type that you want to write and seeing how many words were written in the top five ranking posts.

Consistency

I should really practice what I preach on this point! All the headings should be the same size, font and style. I am still experimenting with mine, but as soon as I have a style nailed I will update everything else.

Images and all the little things that make a huge difference

Images are so important to add on a blog post. Think about how many blog posts that do not have an image or graphic of some kind. Not many! Images help reinforce and explain a point, help people make an emotional connection and even persuade them to make a purchase! People are more likely to share a post if it contains an awesome image.

It helps with Search Engine Optimisation (SEO) as when you save your image you should name the image properly and use the alt tag function and description. It also helps those with e-readers who cannot see the image know what the image is as the e-reader picks up the alt tag.

Comment

Unless it is something very sensitive your posts should contain a comment section and make sure to respond to people’s comments! They have taken the time to written, you should take the time to respond.

Make sure you add your relevant pages and social media links

After writing your blog post make sure your social media links are there so people can pin the image, tweet and Facebook it. The more chances you give them to be shared the better. Also if you have written relevant blog posts in the past, make sure you add those links in the text too as it pushes people to look at that content which means extra views to your posts.

I hope you enjoyed my Blog 101! Are you finding these tips useful?