Instagram, one of the world’s hottest social media networks. Over 60% of its users log in daily and the platform has over 400 million active users. Interestingly at work we have recently introduced a Instagram and my assistant has been busy working away on building our profile, which got me thinking about increasing my own profile.
I have been busy working away on my Instagram for over a month now trying to increase the number of followers, improve my content but also increase engagement. I did my research and found ways to do this of course so I decided to try them out and see if it is true, so lets see how I got on.
Instagram stats before
951 likes – average 10 per post
34 comments – average 1 per post
Instagram stats so far since me changing things up!
827 likes – average 27 per post
47 comments – average 2 per post
I understand that this isn’t a like for like comparison – however you can see that I am reaching just as many likes over 31 posts in a month then I did for 104 posts over two and a half years! The same goes for comments!
So what did I do…
Theming my Instagram
My Instagram was never themed, the purpose being that I didn’t want to limit the content on my account and I just used my account like I would Facebook or Twitter. However when I noticed some of my images of natural landscapes were doing really well engagement wise, I switched focused so my Instagram was all of that topic. It has so far worked increasing my engagement which you can see above. Theming doesn’t have to be on topics however it can be image colour (blue, pink and white seem to be popular).
To spread your message out further using hashtags is a must. I use tagblender and just copy and paste all of the hashtags relevant to my images and add a few of my own in. This certainly has increased my reach and my engagement.
Liking other people’s images
By clicking on the hashtags I easily found other people’s images along the same theme. I liked the pictures that I did greally like however I don’t think that made any difference in increasing my followers or engagement at all.
By posting images everyday I don’t think it made much difference to the engagement however I noticed that I was losing followers. I do tend to post everyday but don’t worry if I miss a day or two.
Editing my images
Even me who can be quite lazy with my personal social media liked more or less to at least have some good photos. I use VSCO had a read on the best presets to use and it does make a difference.
How do you increase your followers on Instagram? Let me know in the comments below!